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In an effort to sort out the state of the “Location War” going on here at SXSW Interactive 2010, I have been lucky enough to chat with several people behind the scenes of these mobile location based services. It’s funny to me calling the competition a “War” as everyone with whom I have spoken seems incredibly mellow and down-to-earth but there is a potential definitive moment going on here for that industry. I was able to catch up with Gowalla co-founder Josh Williams and talk a bit about the current state of Gowalla and their mobile app. Standby for more interviews with the some of the competition and a part 2 video of my conversation with Josh.